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Case studyCRM + lead gen

Colliers
Catering.

From one website lead a quarter to about 30 a month, for a Sydney caterer whose food was already winning people over.

ClientSydney, Australia IndustryCorporate catering Timeline3 weeks Investment$2,000 colliers.net.au ↗

A simplified view of the system, running.

The wins.

30/mo
leads from ads, forms and chat
Was 1 a quarter
< 1min
first reply to every new lead
Was 2–3 hours
15–20
quote requests a month from Google and Meta ads
Was close to none
$0/mo
in Zapier or Make fees for the sales-app sync
Built on free webhooks
The problem

Where they were stuck.

Colliers already served lunches and events for plenty of corporate clients. They wanted to grow: be more visible online, manage leads in one place, follow up automatically and get more reviews. The website asked visitors to book a free tasting first, and almost nobody did.

What we built.

01
Audit
Reviewed their tools, how leads came in and were handled from first contact to post-sale, their offers, website and online operations.
02
Website and quote funnel
Redesigned the site and swapped the free-tasting booking for a Get a Quote funnel. Added a chat widget that captures leads too.
03
Instant replies and nurture
Automatic first response, then email and SMS follow-ups after first contact and again once a quote is sent.
04
Sales app synced to GHL
Connected their sales web app to GoHighLevel with custom webhooks and Apps Script, with no monthly Zapier or Make bill.
05
Reviews on autopilot
Feedback requests go out after the 1st and 3rd order, feeding their Google Business Profile.
06
Ads, tracking and dashboard
Set up Google and Meta ads, tracked every lead source in the CRM, and built an owner dashboard for traffic.

Before & after.

Before
✕1 website lead a quarter
✕Replies took 2–3 hours
✕No review requests
✕Quotes went cold without follow-up
✕Ad spend with no clear return
After
✓About 30 leads a month
✓Replies in under a minute
✓Reviews requested after the 1st and 3rd order
✓Nurture sequences recover idle quotes
✓Every lead tied to its ad source
The value

A steady flow of 5-star reviews pushed Colliers higher in Google Search and Maps. Every opportunity now moves through a pipeline, and every step is tracked.

GoHighLevel Google Ads Meta Ads Google Apps Script Custom webhooks Chat widget Google Business Profile
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